Apple unveils Apple Intelligence in partnership with OpenAI

CUPERTINO (United States) – Apple unveiled on June 10, “Apple Intelligence”, a suite of new AI-based features for their coveted devices – and a partnership OpenAI – as it sought to catch up with rivals who were racing to adopt the hot technology.

Apple has faced pressure for months to convince doubters about its AI strategy after Microsoft and Google released products in rapid succession.

Tim Cook, Apple’s chief executive, said that this new move would take Apple products to “new heights” as he launched the annual Worldwide Developers Conference in Cupertino. California.

Apple has partnered up with OpenAI to help achieve this goal. ChatGPT, which was launched in 2022, will usher in a new age of generative artificial intelligent.

OpenAI is “very pleased to partner with Apple in order to integrate ChatGPT on their devices this year!” Sam Altman, the chief of the company, posted on social media that he thought you would really enjoy it.

Apple Intelligence is also being added to the new iOS 18 operating system that was unveiled in a similar way on Monday during the week-long event.

Apple executives said privacy safeguards were built into Apple Intelligence in order to make Siri, the digital assistant, and other products more intelligent without stealing user data.

Analysts say that Apple’s biggest challenge is to integrate ChatGPT style AI into its products, which feeds voraciously on data.

Apple Senior Vice President of Software Engineering Craig Federighi said that the system “puts powerful models at the heart of your iPhone iPad and Mac”.

It uses your context to provide you with the most relevant and helpful intelligence, while protecting your privacy every step of the way.

Elon Musk, the Tesla and SpaceX CEO, slammed the partnership. He said the danger to data security would force him to ban iPhones from his companies.

Apple has no idea what is happening once it hands over your data to OpenAI. Musk stated in a social media post that they were “selling you down the river”.

Musk has built his own OpenAI rival, xAI. He is suing the 2015 company he founded.

Apple Intelligence is a new service that runs on Apple’s own technology. It allows users to create emojis from a description of everyday language or generate a brief summary of emails in their mailbox.

Apple announced that Siri, their voice assistant, would also receive an AI-infused upgrade. Siri will now appear as a light pulsating on the edge your home screen.

Siri, launched over 12 years ago, is now considered a dated technology, and has been replaced by the latest generation of digital assistants such as GPT-4o from OpenAI.

GPT-4o made headlines when Scarlett Johansson, an actress, accused OpenAI of using her voice as the assistant to embody it after she declined to work for the company.

OpenAI denies this but has suspended the use the new voice.

ChatGPT is on offer

Federighi stated that in its deal with OpenAI users can enhance Siri with ChatGPT on certain requests.

Avi Greengart, Techsponential’s analyst, said: “It seems like Apple. If it needs ChatGPT it will offer it to you.”

The implementation is unique here.

Apple’s historic tie-up with Google in search has been scrutinized by antitrust regulators.

Apple has said that it expects to announce the support of other AI models at a future date.

Apple, the company founded by Steve Jobs, has been very quiet about AI since the ChatGPT frenzy began. For a time Apple avoided the term entirely.

The pressure was too much, and Wall Street pushed Microsoft past Apple in terms of stock value, thanks to the Windows maker’s unabashed embrace AI.

Apple’s stock price was down by nearly two percent on Monday at the close of trading. Wall Street investors weren’t impressed with Apple’s AI announcements. AFP

Related Articles