What happened to Likes? X now hides your favorite posts from other users

NEW YORK – Social Media Platform X now hides your likes.

In an earlier update, X engineers said they would “make Likes private to protect your privacy”. This means users can still see their own Likes but not those of others.

The new system went into effect on Wednesday. The “Likes tab” appeared to be only available on the user’s profile page as of Wednesday afternoon. When visiting other accounts, the tab is not available.

A pop-up message was also sent to users, which seemed to indicate that the change would lead more users into engagement.

The message said: “Liking posts more will improve your ‘For You’ feed.”

According to an update by the engineering team, metrics and like counts for a user’s posts will continue to appear under notifications. The number of likes on a post will still be visible, but only the author can see the list.

Previously, the option to hide Likes was only available to Premium subscribers who paid a fee. When X announced this option in September, the company said that users could “keep spicy likings private by hiding your Likes tab”.

Elon Musk, a billionaire who bought the platform for US$44bil in 2022 (RM207.15bil), has made many changes to it. The hidden likes count is just one. Other changes, beyond the new logo and name, include removing the blue checks that were once coveted by non-Premium members – then restoring it to some.

Mixed reactions have been received by the platform regarding the in-app updates. Many expressed concerns about misinformation in the early days when X stripped the verification badges of prominent officials and news organisations.

Users and advertisers have also been voicing their concerns over content moderation, hate speech and the San Francisco-based platform. Some researchers claim that these issues are on the rise since Musk took office. AP

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