Why is Telegram popular among young users?

Telegram is becoming more popular among young Europeans. This instant messaging app has a reputation for its privacy and security. Telegram has now overtaken Facebook Messenger in popularity among Europeans aged 13 to 39, according to a new study.

According to a study* conducted by YPulse, more than a third of young Europeans (35%) use Telegram today, an increase of 13 points since 2021. The app is now the seventh most popular social media platform in Europe behind giants like YouTube, WhatsApp, and Instagram.

YPulse reports that Telegram has become more popular amongst young Europeans than Facebook Messenger, X, and Pinterest.

In Search of Anonymity

The app, despite being accused often of being a hotbed for conspiracy theories, terrorist activities and misinformation has seen a massive growth in the last few years. It now boasts almost 900 millions monthly active users around the world. It aims to reach one billion users by the end of this year.

Telegram’s inability to track exchanges is both its greatest strength and weakness. This is a benefit for users who are concerned with their privacy and data security, but it also means Telegram is more likely than other messaging apps to be used illegally on the “dark Web”.

Telegram usage varies widely across Europe. Only 16% of British youth use Telegram, but more than 50% of Italians and Spaniards are active users. According to the research, young Spanish people use Telegram more than Facebook. In France and Germany, 27% of 13 to 39-year olds use Telegram. In North America, this compares to 14%.

Telegram, like WhatsApp, allows companies to create a space for official communication with their audience. Telegram’s spaces can reach millions, as they have no limit on participants, unlike WhatsApp groups.

These groups enable users to exchange and discuss with each other, whereas channels are one-way only, from brand towards user. This is a great advantage for Internet users who are seeking more interaction with brands. AFP Relaxnews

This YPulse survey was conducted from April 23 through May 7, 2024, among 2,500 individuals aged 13-39 in the United Kingdom (UK), France, Germany (GER), Spain (Spain) and Italy.

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